Search Engine Optimization (SEO)

SEO stands for "Search Engine Optimization". SEO is a marketing practice that targets ways to maximize visibility in relation to search engine results.

There are currently over 130 million registered websites on the internet. Search engines utilize different formulas to analyze the extensive volume of data available. The information gleaned from the data assists the various search engines to determine which pages they should present as well as the order that they should present them.

Because website listings are constantly changing, the use of keywords and the accumulation of quality backlinks are essential for improving search engine ranking. Use of keywords allows for a search engine to detect a site. Backlinks to a site can be created using blog posts or social media as well as through discussion boards and articles. The more reliable or legitimate a website is that links back to you, the more impact the backlink will have on your search engine ranking. With this in mind, SEO involves making a number of adjustments to individual web pages to maximize the prospects for improved website ranking. SEO remains the most effective means, by which to increase individual website traffic.

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