Whether you are a small, local business or a large multi-national, your website’s goal is to convert visitors into sales or quote requests. This is why you invested all this time and energy into your online marketing campaign. Therefore, when your conversion rate is low, it is time to take a look at your website design.
Conversion Rate Optimization (CRO) includes website design techniques that are geared to increase the percentage of website visitors that convert into sales. Overall, CRO is an ongoing process. In the ever evolving and increasingly competitive world of online marketing, we must constantly test and improve website design strategies to maintain and improve performance. Today, we are sharing 4 website design strategies that work to improve conversion rates.
1. Responsive Web Design
Marketing Land reports that 60 percent of users are accessing the internet mostly using mobile devices. Additionally, 23 percent are accessing using mobile only. These numbers are expected only to increase. A mobile-friendly website is essential for user engagement and conversion.
2. User-Friendly Design
You may have a beautiful looking website. However, it must also be user-friendly. Visitors must be able to navigate your site and find what they are looking for easily. User experience impacts conversion rates. A visitor should never get confused or aggravated because of the overall website design.
3. Don’t Underestimate Copywriting
Well-written content is the backbone of every successful website. Conversion rates increase exponentially on a visitor’s 2nd or 3rd visit. Informative and authoritative content will increase your site’s stickiness. While content creation is primarily for attracting new visitors, it must have value and encourage return visits.
4. Psychology of Color
Marketing firms have used the psychology of color in advertising and logo design long before the internet. For example, red conveys a message of excitement, youthfulness, and boldness. Choosing the right colors for your message will help improve conversion rates. What does your website design colors say about you?
What haven’t we covered yet that is important to you? If you would like to talk about website design for Conversion Rate Optimization, or need more information, please contact us.