Overused website design elements are those elements that have become so popular that they have lost their effect. If fact, many times, their overuse has become annoying and creates a negative user response. When a person visits your site, these website design elements can cause users to recoil, become aggravated, and move on.
If you are guilty of using these overdone design elements, we recommend scrapping them today.
1. Autoplay Video or Sound – We start our list with probably one of the most hated design elements. When this trend began, it was an effective way to increase views of your videos. Nonetheless, it is extremely intrusive. Visitors want to engage with your content on their terms. Compelling copy will motivate people to watch.
2. Aggressive Pop-ups – The next most despised design element is the pop-up. If done correctly, pop-ups are an effective way to get people to sign up to your newsletter or promote a special offer. However, it should not be the first thing visitors see. Visitors come to your site for the content, not your pop-up.
3. Above the Fold Advertising – This is the upper portion of your website, and the first section seen when a page loads. Much like the pop-up, visitors feel scammed then they expect content but see advertising. Good website design will guide visitors to your call to action. Moreover, some search engines will penalize you for this practice.
4. Image Sliders – While sliders on content pages are not necessarily outdated or aggravating, they do tend to be overused. Very often, sliders will distract visitors from following the flow of your website design. Moreover, sliders with many or large images can cause a loading issue. The longer a web page takes to load, the more likely your visitor will leave.
5. M.dot Sites – These are the old-school mobile websites. When a person visits www.yoursite.com, on a mobile device, they are redirected to m.yoursite.com. There are many reasons to switch to a responsive design. However, the No. 1 reason is Google prefers it, and will give your site an SEO a boost. Further, you avoid creating duplicate content on a secondary site.
What haven’t we covered yet that is important to you? If you would like to talk more about overused website design elements, or need more information, please contact us.