Starting about this time of year, many website developers start reevaluating common design trends. While website design trends are constantly evolving, the industry tends to categorize changes by the year they were most popular. In fact, the best designers can actually date a website by its elements, such as layout, color scheme, functionality, and user experience.
Nonetheless, web design firms do not want to constantly chase trends. They want to be ahead of them. The best designers are those who can recognize industry changes before they happen. They examine their data, talk with marketers, content creators, and clients, and examine what other experts and thought leaders are saying. From all this work, a strong image of the future appears. Today, we are sharing our predictions for web design trends in 2017.
3 Website Design Trends for 2017
- Custom Graphics & Illustrations – Much like the ongoing trend away from stock photos, using existing vector packs from the web will begin to fall out of favor. Stock icons, graphics, and illustrations will save you money, but have a generic look and feel. Moreover, visitors have become very savvy and will know you are cutting corners.
- Lazy Loading – This feature is not new, but it is becoming more important as visitor’s expectations have increased and user experience has become center stage. Lazy Loading helps with the perception of load speed by downloading a site in chunks. A visitor then does not have to wait to begin viewing and interacting with a site.
- Humble Websites – This is a continuation of the website decluttering trend. Glitzy designs are more about self-image than user experience. However, a Kissmetrics article reports that “[a} 1 second delay in page response can result in a 7% reduction in conversions.” Additionally, humble websites will create a stress-free environment and easy navigation for users, especially those on mobile devices.
Ultimately, 2017 will be about understanding websites are for users. Cookie-cutter websites will begin to fade, replaced with more authentic, individualized, and unique designs. Moreover, all designs will center on user experience.
What haven’t we covered yet that is important to you? If you would like to talk about website design trends for 2017, or need more information, please contact us.