Google has recently released Penguin 4.0, the latest in a series of Penguin updates. These updates aim to take action against websites that engage in black-hat and spammy SEO techniques to manipulate the SERPs and boost their rankings. Usually, these websites do not offer quality content. Penguin concentrates on boosting websites with quality content and demoting websites without it. Here are some things you should know about what impact Google Penguin 4.0 will have on your site.
Google Penguin 4.0, Changes Will Be Made In Real Time
Until now, Penguin updates were made at once, with thousands of lower-quality websites being affected at the same time. Penguin updates were things that came from time to time, but they were never part of Google’s core algorithm. Now, they are. Previously, if you were affected by a Penguin update, you had to wait months or sometimes years until the next update to get back on track. Now, updates are made in real-time, which will allow you to get back on track quicker.
Results Will Be More Granular
Google has confirmed that since Penguin is now part of their core algorithm, results will be more granular, focusing on individual pages and articles rather than on entire domains. This means that instead of an entire domain being affected because a few low-quality backlinks, only those few pages that are linked to will be affected. It also means that newer websites with lower authority can outrank older websites on a particular keyword for a particular page, something that was much harder to do until now.
There Will Be No More Announcements
Since Penguin is now integrated into Google’s algorithm, results will happen more often, but there will be no more announcements of them happening. It is now up to you to make sure that you offer quality content and focus on only white-hat SEO techniques.
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